Are you getting your share? It is safe to say, pizza pretty much sells itself. But here is the challenge — If you are the 2 out of every 3 pizzerias in America that are independently owned, you face growing competition from local businesses and large chains. The strategy should include both proven conventional restaurant promotion ideas and newer innovative ways to market your restaurant.
The site will be divided into two sections: The main page will showcase BlueIsland. The user will then have the opportunity to enter into their relevant area. Membership To access free basic services, BlueIsland. If interested in becoming a qualified buyer or seller of advertising space, members will be asked to complete a brief financial information form and authorize governing terms and conditions.
This process will enable BlueIsland. In addition to basic services, buyers can obtain access to value-added products and services, like competitive analysis or ad monitoring, on a cost per transaction basis. Those who have registered their station with BlueIsland.
They will have the ability to select from the following options: Radio Station Data —The radio sales manager will edit and update the stations' descriptive information, including advertising space, times, radio promotions, advertising rates, and discount packages.
Online Sales Calendar —This service will allow radio sales agents to update the availability of spots for sale through BlueIsland. Once a spot is sold through BlueIsland. This will provide a real-time snapshot of available spots for sales agents.
A station will also be able to view the schedule of sold spots by parameters like times, industry, and buyer demographics. Promote Special Offerings —This option provides radio stations the ability to send special promotional offerings to target BlueIsland.
These could include discounted sales of unsold spots or other promotional packages. The sales manager will be able to target these ads to particular individual clients that have purchased in the past or to customers who fit a certain profile or to all BlueIsland buyers.
Those requesting mass broadcast will require the approval of BlueIsland staff before transmission. Reporting —BlueIsland will provide the radio stations the opportunity to obtain a wealth of information about their customers and their purchasing habits. For example, a sales manager will be able to obtain demographic and purchasing data about the types of companies purchasing their ads.
BlueIsland will also provide reports on numbers of "matches" their station's profile met, the frequency of purchases resulting through BlueIsland, and other information about their clients and competition. Benefits Radio stations will enjoy significant advantages by accessing a third online sales channel, including: Typically, a radio station has a small sales staff to field calls from potential customers, answer questions about demographic profiles the station reaches, create various potential rate plans, and many other additional administrative duties.
By listing this information with BlueIsland.
Typically, the sales staff is engaged in a constant relay of faxing and phone calls in order to secure a single sale, causing the cost of customer acquisition to be unnecessarily high. A common problem is a sales manager's ability to screen out good leads from possible "information hunters.
Since all buyers utilizing the system will register with their business specific information, radio stations can better understand their customers' and non-customers' needs and buying habits. As a result, the radio station can respond quickly to opportunities and threats. This information, which is currently not systematically collected, will prove valuable market data for the radio station's competitive marketplace.
Radio stations will be able to quickly react to market demands by changing their prices, offering promotional packages, and offering discounts for unsold ad space.
Radio stations can trace purchase histories of their past clients and promote appropriate promotional packages to a much more targeted market. Due to the timeliness required of this disposable commodity, this savings in efficiency could ensure a station from losing revenues from unsold space.
In addition, the hour availability and borderless reach of the Internet will enable radio stations to access a much wider range of customers than ever before. Participating radio stations listed on the website will benefit from BlueIsland.Over the years, as the concept of marketing has evolved, and the definition of a product has grown more complex, the traditional marketing mix has also been redefined and extended.
In this article, we will discuss some of these newer versions of the marketing mix by looking at 1) the extended models of marketing mix, 2) the 7P model for service marketing, 3) and an example of the McDonald’s. Editor's note: This article was excerpted from our Food Truck startup guide, available from the Entrepreneur Bookstore..
Today, a new generation of street-food lovers is lining up at food trucks. A marketing business plan is a plan that businesses make to increase their business and get more clients to sign up with them.
It is something of a norm to make a marketing business plan by start-ups these days.. This is what a . Cambridge Strategy Group marketing strategy business plan executive summary. Cambridge Strategy Group provides targeted marketing and management services to small businesses/5(68).
Structure. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others..
In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive.
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